Consumers are cutting the cord on linear TV–making CTV one of the largest opportunities for advertisers.
You have the opportunity to connect with travelers as they watch what they like, when they like, and how they like. Download this report to learn more about Connected TV as we cover:
Travelers are dreaming, searching, and booking travel across devices through a variety of advertising channels. Travel brands need to diversify their ad channel mix to stay relevant.
With CTV, advertisers can compliment their linear campaigns by extending reach beyond a network or show. A presence on both can only serve to connect with more travelers in the moments that matter.
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
LTV, linear TV, is traditional cable television, viewing in real-time. CTV, connected TV, is any TV that can be connected to the internet and access content beyond what is available by a cable provider. In this report, we break down popular TV formats, defining the industry terminology around them.
Cord-cutters are viewers who have canceled their LTV subscriptions for CTV services only. “Cord-nevers” are usually younger generations who have never subscribed to LTV. These consumers are making CTV one of the largest opportunities for advertisers.
