Introduction
The Grand Hotel Minerva is a lean team, laser-focussed on delivering a superior guest experience. While they wanted to raise their online profile, they didn’t have the internal bandwidth to dedicate themselves. By working with Sojern, they managed to activate their digital marketing presence.
Objectives
The Grand Hotel Minerva team is dedicated to creating a memorable experience for their guests. As a very small team, they struggled to find the time and resources to dedicate to digital marketing. Their online presence was limited, but they saw the potential in doing more. Specifically, they wanted to start advertising their property to travellers who were looking to travel to Florence.
"It’s not only the increased revenue, there’s a human side to working with Sojern. They’ve given us a way to activate multichannel marketing in a data-driven way, and have helped us build a stronger marketing presence overall."
Solution
Sojern has unmatched visibility into travel demand. With creative and media planning support, Sojern provides the insights, technology, and team to seamlessly manage marketing plans. The Grand Hotel Minerva team can then focus on what matters most—their guests. Since the partnership began, Sojern has delivered 549 direct bookings since the partnership began.
About the Partnership
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"It’s not only the increased revenue, there’s a human side to working with Sojern. They’ve given us a way to activate multichannel marketing in a data-driven way, and have helped us build a stronger marketing presence overall."
