Andaz San Diego achieves a 33:1 ROI and travel marketing expertise with Sojern
Results
33x
return on investment (ROI), over a third above goal
Maximized
the business impact of marketing spend
Leveraged
travel and digital marketing expertise
Package Used
Managed Campaign
Channels
Display
Industry
Hotel
Andaz San Diego has partnered with Sojern since 2018, with Sojern running programmatic display campaigns on their behalf. The team leverages Sojern’s expertise in travel and digital marketing to drive results and bookings. The most recent campaign achieved a 33:1 ROI, 37% above target.
from the Host
“Ultimately we look at the return. The value is obvious, and Sojern takes care of something that we wouldn’t have access to otherwise. I’ve worked in multiple properties and we’ve always worked with Sojern. It’s great to have a reliable partner.”
from the Agency
from the Partners
from the Partners
“Ultimately we look at the return. The value is obvious, and Sojern takes care of something that we wouldn’t have access to otherwise. I’ve worked in multiple properties and we’ve always worked with Sojern. It’s great to have a reliable partner.”
Goal
Besides recovering from setbacks caused by COVID-19, Andaz San Diego has a lean marketing team. While Hyatt has strong marketing infrastructure, the team sought a way to raise their individual property presence. “I come from a hotel background, not necessarily a marketing background,” explains Adam Drescher, Director of Sales, Events and Marketing, “so we want a partner to help activate that for us.”
Solution
Sojern ensures that Andaz San Diego’s marketing dollars are hard at work delivering the best results. Our proprietary travel audiences, technology platform and team of travel experts ensure we efficiently hit your goals and maximize the business impact of our customers’ marketing spend. The most recent campaign achieved an ROI that was 37% above target, at 33:1.
from the Agency
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