Promote attractions with targeted travel marketing strategies and insights.

Read up on the latest digital marketing trends and insights to grow your travel business.

Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More

Pete Owens and David West share what makes the Dollywood brand special.

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Celebrating 15 Years Serving Travel Marketers Around the Globe

For 15 years, Sojern has maintained an unwavering focus on travel.

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Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

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4 Ways to Simplify Your Website Design

Improve customer experiences and increase conversions through web design.

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Increase Your Website’s Readability in 3 Simple Steps

Create a consistent brand and optimize your website to increase bookings.

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How to Be Brand Consistent on Your Website and Beyond

Build awareness of your business through consistent branding.

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Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

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Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

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Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

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Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

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Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

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7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

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COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

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Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

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COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

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COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

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Digital Marketing Drives More Direct Bookings for Attractions

Take advantage of quick wins when improving your digital marketing

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COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

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COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

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COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

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How to Manage Your Attraction Visitors' Expectations

Break through all of the noise to set and manage realistic expectations.

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Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

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