Introduction
Travel Tacoma + Pierce County partnered with Sojern in the summer of 2018 to promote their destination, drive visitors to their website, and encourage more people to visit Pierce County. Sojern delivered a 19:1 ROI through a strategy of Video and Display assets.
Objectives
No matter how diverse or beautiful the destination, most DMOs are challenged with quantifying the impact of their marketing spend. “We’re able to show clear results with our sports marketing and our convention sales,” says Vogt, “but leisure has always been very challenging to track.” The team looked to Sojern’s expertise in data and programmatic in order to launch a campaign that delivered tangible results.
"Our community stakeholders are very interested in leisure overnight metrics, and partnering with Sojern gave us that. With this campaign, Sojern made the story of Pierce County larger than any one city—it’s the story of the region, the county, and our corner of the Northwest."
Solution
During the four-month campaign, Sojern drove highly qualified traffic to the Travel Tacoma + Pierce County website, where they signed up for emails, downloaded visitor guides, and learned more about the destination. The campaign also inspired tens of thousands of flight and hotel searches to the region. Best of all, Sojern drove 3,174 travelers to Pierce County, including 4,552 overnight hotel confirmations.
About the Partnership
Host:
Agency:
Hotel Partner:
Attraction Partner:
"Our community stakeholders are very interested in leisure overnight metrics, and partnering with Sojern gave us that. With this campaign, Sojern made the story of Pierce County larger than any one city—it’s the story of the region, the county, and our corner of the Northwest."
