San Francisco, Calif., March 21, 2017 – Sojern, travel’s leading performance marketing engine, today announced its new Sydney presence, serving new and existing clients in the Australia and New Zealand region, including Visit Australia and Air New Zealand, under the leadership of Chris Greenwood, a veteran of the digital industry.
Sojern brings its specialized data set of 350 million global traveler profiles, including billions of search intent and predictive purchase signals, to help brands reach the affluent traveler audience and drive direct bookings to their websites and mobile apps. The company delivered 5.5 million booking transactions worth over $3B in revenue for its clients last year.
Chris Greenwood brings 17 years of digital experience in the local markets across multiple platforms, most recently at Quantcast. Previously, he built the regional office of AdMaxim and held strategic leadership roles at DoubleClick, Yahoo, News Corp and Fairfax Media.
“I’m very excited to bring Sojern’s long-standing expertise in understanding traveler audiences and delivering exceptional results for clients directly to service the growing Australia and New Zealand markets,” said Greenwood. “In a digital landscape crowded with generic programmatic offerings, Sojern stands out with a highly specialized solution set tailored for the unique needs of travel marketers — from global enterprise brands to independent hotel properties. With both Australia leisure tourism growing by 13.7% and APAC airline passenger demand increasing 8.3% Y/Y, our region’s travel brands need industry-leading solutions and expertise to help them win customers and build long-term brand loyalty.”
Sojern expands into the broader market from its Singapore hub at a time when digital advertising spend is growing at a rapid clip: according to a recent Interactive Advertising Bureau (IAB) Australia and PWC Online Advertising Expenditure Report, total local online advertising spend had reached $1.88 billion at the end of September, a year-on-year growth of 20.3 percent. Thanks to Australia’s strong local tourism boards, massive appetite for domestic travel (Sydney to Melbourne is the fourth busiest travel route in the world) and proximity to the booming Asian market, a sizeable portion of the digital ad spend comes from travel advertisers.
Sojern is the first and only marketing company specializing in travel to become a DoubleClick Certified Marketing Partner. Thanks to this elite partner status, Sojern’s clients have preferred status for inclusion in DoubleClick’s alpha and beta product test programs, early access to the latest enhancements in DoubleClick’s bidding and platform innovations, and rich audience insights combining Sojern’s global traveler profile behavioral data with DoubleClick campaign data.
Sojern’s expansion in the Asia-Pacific markets comes on the heels of explosive growth globally. The company has expanded its headcount to 250 globally, reported strong growth and financial results, and was recently ranked on Entrepreneur Magazine’s 2017 Top Company Cultures list.
About Sojern
Sojern is travel’s leading performance marketing engine. With 350M global traveler profiles, 100K unique audience segments, and billions of predictive purchase signals including search and booking data from partners across the industry, we deliver billions in revenue and put more heads in beds, travelers in seats, and tourists in towns for our clients worldwide. From global enterprise brands to independent hotels, we work with companies around the world in air, hotel, car, cruise, and tourism to drive direct bookings. Headquartered in San Francisco, we manage key office locations in New York, London, Singapore, Omaha and Dubai to support our global services. For more information, please visit sojern.com
