Co-Op Marketing
Flexible marketing partnerships to drive tourism growth and economic impact
Unlock Your Potential
Destinations Like Yours Need Expertise Like Ours
Find your ideal travelers online and bring them to your destination.
Reach the Right Travelers Across the Web & Around the World
It’s much easier to find and engage ideal travelers when you have rich data right at your fingertips. Our custom audiences deliver precision targeting while helping you drive awareness for key segments such as equality and inclusion, meeting and event planners, luxury, leisure, retail tourism, sporting events, accessibility, and sustainability. You will:
- Understand your audience better to plan and optimize marketing campaigns
- Leverage customized audiences across channels to boost engagement
- Increase ROI by inspiring the right travelers to visit your website and destination
Prove the Economic Impact of Your Marketing
When you have detailed data about the impact of your marketing, you can show partners and stakeholders how well you’re utilizing—and maximizing—your budget. Our Economic Impact Report (EIR) lays it all out and provides important context about:
- Travelers: Total estimated travelers spend, confirmed travelers, foot traffic data
- Travel Actions: Room nights booked, flight searches
- Campaign Performance: Website visitation, click-through rate (CTR), video completion rate (VCR), and more
Inspire Travelers & Capture Demand Year-Round
Inspire prospective travelers as they research and plan a trip. Shoulder seasons are a thing of the past when you’re running always-on campaigns. They consistently outperform burst campaigns:
- 328% higher engagement
- 40% lower cost per action (CPA)
- 60% more conversions generated
Numbers Don’t Lie: Our Customers Beat the Competition
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never miss a moment
How We Drive Bookings Across the Funnel
Your ideal travelers constantly navigate across channels as they plan for and purchase their upcoming trip. When you find them at the moment they’re most receptive to your message, you win. Sojern sets you up for virtual victory.
Display
Reach your target audience with high-quality display, native, and video placements.
Native
Boost your content with non-disruptive ads that fit seamlessly into the website experience.
Dynamic Ads
Target travelers with personalized creative and messaging that adjusts in real time.
Social
Find and engage travelers on social media channels like Facebook and Instagram.
Metasearch
Compete efficiently on the top metasearch engines as your brand defense strategy against the OTAs.
Integrate email into your arsenal to drive repeat visits, promotions, and ancillary revenue.
Video
Make deeper connections via the most engaging storytelling medium.
SEM
Execute keyword campaigns on the world’s largest search engines.
the sojern traveler platform
Best-in-Class Capabilities, Insights, & Reporting for Destination Marketers
To truly succeed in today's online environment, destination marketers need real-time travel insights, on-demand campaign and reporting tools to show value to stakeholders, and a support team of travel experts to work side-by-side with you on digital marketing strategy. The Sojern Traveler Platform delivers all this and more.
Multichannel Activation & Optimization
- Activate high-value travelers across media channels
- Increase effectiveness and efficiency of your marketing budget
- Monitor and optimize your campaigns for peak performance
Intelligent Audiences
- Identify your audience most likely to visit via AI-powered audiences
- Reach travel intenders actively searching and booking travel in key markets
- Utilize tactics including conquesting, destination-specific keyword targeting, and more
- Drive repeat visitors
Unrivaled Traveler Insights & Reporting
- Access custom market and travel demand insights including multi-year trends, and seasonality for flights and hotels
- Better understand visitor trends with data such as search-to-book window, travel dates, trip duration, number of travelers, trip purpose, origin market, and other destinations being considered
- Be equipped with post-campaign reporting metrics covering impressions, website insights, engagement, foot traffic, and more
Let Sojern Put Your Destination on the Map
It starts with our best-in-class data and technology. It ends with your ideal travelers arriving in your destination. When Sojern handles your digital marketing, scales your efforts, and shares insights, our platform becomes your launching pad.