Multichannel

Implement multichannel marketing strategies for a comprehensive travel marketing approach.

Read up on the latest digital marketing trends and insights to grow your travel business.

Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

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From Impressions to Foot Traffic: Sojern and Azira Redefine Multichannel Advertising

Gain a comprehensive view of your destination marketing campaigns.

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Expanding Your Travel Marketing Channels: Why Facebook and Instagram Should Be Your Next Focus

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

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Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

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Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

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Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

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Multichannel Marketing for Hotels: Making Expectations a Reality

Tips for hoteliers looking to implement an effective multichannel strategy

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Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern

Partner with Sojern to take the hassle out of co-op marketing.

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Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

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Maximize Your Hotel Metasearch Strategy with Google Hotel Ads

Using Google Hotel Ads is a part of an effective metasearch strategy.

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MICE: Engage and Inspire Event Planners to Visit Your Destination

Showcase what makes your destination special to attract MICE planners.

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Use Objectives to Measure Hotel Multichannel Marketing Campaigns

Discover what your business values within your multichannel strategy.

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Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

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Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

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Findings from The 2020 Report on Travel Advertising in North America

Take advantage of emerging technologies to see huge growth in 2020.

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How to Influence Hotel Guests With a Multichannel Approach

Customers use different forms of tech to jump from search to social media.

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5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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How Instagram Breathed New Life into Destination Marketing

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

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3 Tips for Successful Native Ads

Utilize native as an effective ad format for connecting with users.

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