No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.
No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.
The global pandemic of 2020 left an unforgettable mark on the travel industry. In 6 Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery, you can figure out how to reprioritize as we cover:
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You need to adjust your marketing strategies to reach post-Covid travelers, safeguard private data, rethink metrics for measuring success, and more. This report will give you the details you need to make tactical decisions around your marketing strategy.
With the growing range of privacy laws put in place by governments and tech platforms to safeguard consumers’ personal information, data privacy protection must be built into the systems that allow travel brands to operate internationally. Advertisers will need to plan ahead and implement principles that keep consumer information safe and organizations in compliance.
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