Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.
Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.
From outdated graphics to a clunky user experience, it’s time to re-evaluate your hotel website to grow direct bookings. Our revised Hotelier’s Guide to Direct Bookings offers:
In Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings, you’ll get actionable insights into optimizing hotel websites to drive direct bookings. It emphasizes the importance of user-friendly design, engaging content, and a seamless booking process, while also exploring how digital advertising can amplify these efforts and increase conversions.
A clear, navigable website is crucial for conversions. Key elements include a prominent booking button, mobile optimization, and visually engaging yet informative content. Avoid long load times and intrusive features like autoplay media, which can discourage potential guests.
High-quality, descriptive content tailored to guest needs improves visibility and user trust. Regularly updated SEO-optimized content and concise, actionable CTAs (e.g., “Book Now”) keep users engaged. Personalized CTAs can improve conversion rates across regions, as demonstrated by Sojern’s A/B testing insights.
The booking stage should be simple, mobile-friendly, and transparent. Features like clear calendars, room descriptions, and guest reviews increase confidence and reduce abandonment rates. Upselling opportunities, such as packages and free upgrades, can encourage longer stays and higher spending.
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Three key elements–simplicity, readability, and branding–allow you to create an engaging website that impacts your conversation rates. In this report, we provide everything you need to know about crafting unique content and showcasing your brand on desktop and mobile.
Content is one of the most important aspects of a website. It helps improve visibility on search engines, communicates the brand, and educates potential guests on services and amenities. It’s one of the few elements firmly within your control—you can update and change it at any time, without the need of an outside designer or web developer. And yet, it’s also one of the most overlooked aspects of a hotel’s site.
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