Laura Barker

Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.