Author

Laura Barker

Creative Director, Sojern

Laura is the Creative Director at Sojern, where she leads the Creative and Marketing Ops teams and spearheads creative A/B testing strategies. With over 15 years of experience in digital marketing and graphic and web design, Laura is renowned for her innovative and analytics-driven approach. She excels in delivering engaging solutions to customers and is passionate about effective user experiences.
Laura is the Creative Director at Sojern, where she leads the Creative and Marketing Ops teams and spearheads creative A/B testing strategies. With over 15 years of experience in digital marketing and graphic and web design, Laura is renowned for her innovative and analytics-driven approach. She excels in delivering engaging solutions to customers and is passionate about effective user experiences.
Laura is the Creative Director at Sojern, where she leads the Creative and Marketing Ops teams and spearheads creative A/B testing strategies. With over 15 years of experience in digital marketing and graphic and web design, Laura is renowned for her innovative and analytics-driven approach. She excels in delivering engaging solutions to customers and is passionate about effective user experiences.
Expertise:
AI
Creative
CTV
DCO
Display
Facebook
HTML5
In-Banner Video
Instagram
Multichannel
Social
Sojern Culture
Video

Recent Blogs

Ad Creative Trends for 2022 Strategies

A review of creative trends we're seeing.

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7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

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The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

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5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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