Author

Christy Jobman

Senior Marketing Manager, Global Destinations, Sojern

Christy Jobman is the Senior Marketing Manager for Global Destinations at Sojern. She oversees the global destinations strategy, focusing on content and messaging, account based marketing, strategic events and partnerships, and other programs. She leads the global destinations marketing segment with the goal to ensure DMOs across the globe are supported in solving their unique challenges based on region and needs.
Christy Jobman is the Senior Marketing Manager for Global Destinations at Sojern. She oversees the global destinations strategy, focusing on content and messaging, account based marketing, strategic events and partnerships, and other programs. She leads the global destinations marketing segment with the goal to ensure DMOs across the globe are supported in solving their unique challenges based on region and needs.
Christy Jobman is the Senior Marketing Manager for Global Destinations at Sojern. She oversees the global destinations strategy, focusing on content and messaging, account based marketing, strategic events and partnerships, and other programs. She leads the global destinations marketing segment with the goal to ensure DMOs across the globe are supported in solving their unique challenges based on region and needs. Prior to Sojern, Christy held a position at an agency helping clients with marketing strategy and execution and website development. Christy has an avid passion for travel, fitness, nutrition, and music. You can find her taking classes related to these passions, volunteering, and exploring in her free time.
Expertise:
Destination
Attraction
Co-Op Marketing
Global
North America
Europe
Asia Pacific
First-Party Data

Recent Blogs

How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

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Reaching the Right Travelers Starts With the Right Audiences

Quality over quantity is key and starts with finding the right audiences.

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Building a Diverse, Equitable, and Inclusive Sojern

We're educating our team to become advocates for change globally.

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US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

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Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

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Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Activate data in a cookieless world with multichannel campaigns.

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Preparing Your Data for a Cookieless World

Major internet browsers are no longer going to support third-party cookies.

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4 Ways to Simplify Your Website Design

Improve customer experiences and increase conversions through web design.

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How to Be Brand Consistent on Your Website and Beyond

Build awareness of your business through consistent branding.

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Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

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Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

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Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

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Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

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2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

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A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

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COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

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Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

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How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

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How Facebook & Instagram Ads Can Inspire Travel

Use Facebook and Instagram in your strategy to reach the right travelers.

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Paid Search Engine Marketing Guide for Hotels

Leverage Search Engine Marketing (SEM) for your hotel.

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COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

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A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

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COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

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10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

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Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

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Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

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Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

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COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

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Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

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COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

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COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

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Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

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COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

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COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

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COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

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COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

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COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

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COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]

Airlines including American Airlines, are prioritizing health and safety.

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How to Manage Your Attraction Visitors' Expectations

Break through all of the noise to set and manage realistic expectations.

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Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

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