Author

Christy Jobman

Senior Marketing Manager, Global Destinations, Sojern

Christy Jobman is the Senior Marketing Manager for Global Destinations at Sojern. She oversees the global destinations strategy, focusing on content and messaging, account based marketing, strategic events and partnerships, and other programs. She leads the global destinations marketing segment with the goal to ensure DMOs across the globe are supported in solving their unique challenges based on region and needs.
Christy Jobman is the Senior Marketing Manager for Global Destinations at Sojern. She oversees the global destinations strategy, focusing on content and messaging, account based marketing, strategic events and partnerships, and other programs. She leads the global destinations marketing segment with the goal to ensure DMOs across the globe are supported in solving their unique challenges based on region and needs.
Christy Jobman is the Senior Marketing Manager for Global Destinations at Sojern. She oversees the global destinations strategy, focusing on content and messaging, account based marketing, strategic events and partnerships, and other programs. She leads the global destinations marketing segment with the goal to ensure DMOs across the globe are supported in solving their unique challenges based on region and needs. Prior to Sojern, Christy held a position at an agency helping clients with marketing strategy and execution and website development. Christy has an avid passion for travel, fitness, nutrition, and music. You can find her taking classes related to these passions, volunteering, and exploring in her free time.
Expertise:
Destination
Attraction
Co-Op Marketing
Global
North America
Europe
Asia Pacific
First-Party Data

Recent Blogs

Helping Our Destination Partners Get Back to Business When Disaster Strikes

Discover how Sojern supports destinations in recovering from natural disasters.

Read More

How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

Read More

Reaching the Right Travelers Starts With the Right Audiences

Quality over quantity is key and starts with finding the right audiences.

Read More

Building a Diverse, Equitable, and Inclusive Sojern

We're educating our team to become advocates for change globally.

Read More

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

Read More

Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

Read More

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Activate data in a cookieless world with multichannel campaigns.

Read More

Preparing Your Data for a Cookieless World

Major internet browsers are no longer going to support third-party cookies.

Read More

4 Ways to Simplify Your Website Design

Improve customer experiences and increase conversions through web design.

Read More

How to Be Brand Consistent on Your Website and Beyond

Build awareness of your business through consistent branding.

Read More

Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

Read More

Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

Read More

Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

Read More

Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

Read More

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

Read More

A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

Read More

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

Read More

Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

Read More

How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

Read More

How Facebook & Instagram Ads Can Inspire Travel

Use Facebook and Instagram in your strategy to reach the right travelers.

Read More

Paid Search Engine Marketing Guide for Hotels

Leverage Search Engine Marketing (SEM) for your hotel.

Read More

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

Read More

A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

Read More

COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

Read More

10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

Read More

Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Read More

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

Read More

Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

Read More

COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

Read More

Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

Read More

COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

Read More

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

Read More

Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

Read More

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

Read More

COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

Read More

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

Read More

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

Read More

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

Read More

COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]

Airlines including American Airlines, are prioritizing health and safety.

Read More

How to Manage Your Attraction Visitors' Expectations

Break through all of the noise to set and manage realistic expectations.

Read More

Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

Read More
No results found.