State of Destination Marketing 2024: Key Learnings to Inform Your Strategy and Plans for 2025
We surveyed 300+ destination marketers across the globe in partnership with the Digital Tourism Think Tank, and in collaboration with Brand USA, Destination Canada, and the European Travel Commission to craft the State of Destination Marketing 2024, a first-of-its-kind report diving into the latest insights in digital marketing and emerging trends for DMOs. But we recognize you might be short on time and prefer to watch than read a lengthy report—so we’ve got you covered. This webinar explores those trends and best practices in an easy listening format, highlighting trends you may find useful as you plan.
What Will You Learn?
- Data & Insights: What role does data play in helping DMOs shape their targeting strategy in a changing climate of consumer data?
- Strategy & Performance: What are DMOs using to inform digital marketing decisions and tactics?
- Media Landscape: What forms of content, digital channels, and other marketing investments dominate today’s targeting priorities?
Want to discover top-performing digital advertising strategies from around the globe and leverage these insights to shape your 2025 plans? Watch our brief, informative webinar today.
