Sojern and Roiback provide powerful multi-channel media solutions to drive direct hotel bookings

“Sojern has been a critical partner for a number of years and has done a phenomenal job for our organization. They have our best interests in mind. The biggest benefit of working with them is they have a fundamental understanding of exactly what a destination organization does as they have such a long history of supporting DMOs. They understand us and the consumers we're trying to reach. The knowledge of what we do is absolutely critical. It makes the process so much more seamless. The team is amazing and we look at them as an extension of our own.”

“Sojern has always proven to be a successful partner. They provide insights that we may not otherwise see, and without them we have a hole in our reporting and analytics. They help us get to a granular level of our consumer to understand the intricacies that help us drive visitation and position ourselves as a unique destination, and to have that one-to-one personal connection through our messaging. They are an absolute necessity for our media and build the foundation of our campaigns, including our evergreen, always on campaigns. My take as CMO at VISIT FLORIDA: Sojern is a must. They are an exceptional partner and truly have our best interests at heart. They're not looking to sell media for the sake of it, they plug in what works best for our organization. I can’t say enough about Sojern and how honored we are to work with them as a valued partner.”

"You could have 1,000 eyes on your property, but if they are not the right eyes, then they will not convert into bookings. The fact that Sojern can target the right segment for our property, as well as their extensive knowledge in the hotel industry specifically, were huge selling points for us."

“After recently running a campaign with Sojern, designed to drive potential museum visitors to our website, we experienced a significant increase in online admissions. At the end of the campaign, our admissions, year-over-year, had increased by 24%. We credit a big portion of the increase to the campaign we conducted with Sojern.”

“Partnering with Sojern is one of the best things I've ever been able to bring to the bureau in my role. I'm very pleased with our partnership with Sojern, from the marketing that we do on our own, to the co-op plan which is priceless to us. Our partners love it, we love it. It's been a great relationship and we value it so much. Working with Sojern has made my life a lot easier. We'll continue working with the team for a long time,"