Blog

Shift budget towards direct bookings and away from third-party providers.

Discutimos los planes de la industria del turismo para abrir el mercado.

Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.

Travelers are beginning to dream about and plan their future travel.

We expect that the industry will recover in stages.

Travelers are using your website when dreaming and planning their trips.

Dive into your website and social media analytics to see historical trends.

Vacation rentals are improving strategies to protect the safety of guests.

Take advantage of quick wins when improving your digital marketing

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

Airlines including American Airlines, are prioritizing health and safety.

YouTube searches for travel topics in the US are up 60%.

Over 1M people visited 130 Shanghai tourist attractions for May Day.

We continue to monitor the situation around the world, sharing insights.

With shelter-in-place orders, countries are also preparing for recovery.

Social media is vital to the success of hotel digital marketing.

Take advantage of emerging technologies to see huge growth in 2020.

Google plans to eliminate third-party cookies within Chrome.

Break through all of the noise to set and manage realistic expectations.

Tips to make it as easy as possible for your customers to book with you.

Cady Wolf shares her top five ways for empowering women.

Tour and activity operators can drive direct bookings to their site.

Data-driven marketing should be at the root of every decision you make.

Maximize the potential of your destination marketing co-op.

Customers use different forms of tech to jump from search to social media.

Our top five findings can dramatically improve campaign performance.

Over 600 travel marketers weighed in on the biggest marketing challenges.

SGB was created with the idea of making a global impact on a local level.

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

Facebook Ad Usage is Increasing Across All Formats

Sojern is dedicated to increasing representation of women in STEM.

Utilize native as an effective ad format for connecting with users.

Many DMOs turn to social media to inspire people through visual media.

Instagram has forever changed how people engage with each other.

Here at Sojern, we focus on making an impact at the regional level.

Drive awareness and increase engagement with video advertising.

Women finding equal ground in leadership roles can make a major impact.

Create a smooth mobile experience for both the hotelier and their customer.

Sojern receives volunteering award from United Way of the Midlands.

Programmatic advertising is essential for travel marketers.

We partnered with the United Way of the Midlands to promote literacy.

Sojern was recently voted one of the Best Places to Work in Omaha.

Iowa City seeks to stand out in a competitive destination market.

Sojern secures a spot on Ad Age's Best Places to Work.

Richard Black shares how tourism can bounce back after mother nature hits.

Sojern is proud to share that we are an official-badged partner with Bing.

Learn the difference between cookies and pixels, and using them together.

We are excited to announce a new level of partnership with Google.