Blog

Key things to consider when evaluating metasearch providers.

The latest travel trends ahead of the 2022 World Cup.

Congratulations to our founding employees on 15 years with Sojern!

Sojern has earned Hotel Tech Report’s Level III GCSC.

Share your destination's values to attract your ideal traveler.

What is Hispanic Heritage month and why is it celebrated?

Discover what your business values within your multichannel strategy.

For 15 years, Sojern has maintained an unwavering focus on travel.

Find inspiration from DMOs implementing sustainability around the world.

Set yourself up for success when it comes to marketing your hotel.

Always-on is always thinking ahead, and capitalizing on potential bookings.

SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.

A multichannel strategy helps you use data to meet and exceed your goals.

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

Hotel marketers target loyalty members and use personalization online.

Dig into these five benefits of having a metasearch presence.

Our partners at SiteMinder share how to make the most of your data.

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

We changed our medical benefits to include a medical travel benefit.

Leverage first-party data and continue to drive production efficiently.

Quality over quantity is key and starts with finding the right audiences.

Begin to understand metasearch and why it’s key to direct bookings.

Loosening restrictions in South Africa means an uptick in travel intent.

We're educating our team to become advocates for change globally.

Sojern Gives Back: Volunteering at Vauxhall City Farm in London

Time to prepare—Google Chrome will no longer support third-party cookies.

Sojern makes significant adjustments to the Global Parental Leave Policy.

Sojern commemorates the end of slavery and reflects on its impact.

Americans gear up for the most popular weekend for travel—the 4th of July.

Third-party cookies are going away, whether hotel marketers like it or not.

Take advantage of this surge in travel intent to Turkey.

Third-party cookies are going away, which will disrupt the travel industry.

We partnered with Skift to interview leading hoteliers around the world.

SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.

Planning for summer travel to Europe is already taking off this spring.

Flexi-Friday enables employees to focus on personal development.

Learn how hoteliers can maximise direct bookings through mobile.

We analyze 2022 search and booking data, and the great growth in the US.

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.

Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.

Nuestros corazones están con la gente de Ucrania y aquellos afectados.

Our hearts go out to the people of Ukraine and those impacted.

A review of creative trends we're seeing.

We are thrilled to be recognized among the best in metasearch and adtech.

Activate data in a cookieless world with multichannel campaigns.

Major internet browsers are no longer going to support third-party cookies.

Improve customer experiences and increase conversions through web design.

Create a consistent brand and optimize your website to increase bookings.

Build awareness of your business through consistent branding.

US announcement marks a massive boon for US tourism.

We analyze 2021 holiday travel searches and bookings to see strong numbers.

Hotels can implement these seven strategies to drive more direct traffic.

Partnering with WBR, we surveyed 300 travel marketers around the world.

Retargeting as we know it today is going away in 2023.

Gain tips for optimizing your website and improving the user experience.

We share the recipe for travel marketer success in a cookieless world.

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

Sojern and PlaceIQ use data to understand COVID-19 recovery.

This year promises to see a surge in travel.

Capture travelers throughout the path to purchase with metasearch.

99% of Americans and Canadians are eager to travel again.

Safety announcements work to limit the spread of COVID-19 during Ramadan.

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

Google recently announced the release of a ‘Free Booking Links’ module.

There is still uncertainty around when travel restrictions will be lifted.

Domestic demand for travel improves across Asia Pacific.

Check out our snapshots of the shifts in travel behavior in 2020.

The UAE features within the top ten searched for destinations.

Use Facebook and Instagram in your strategy to reach the right travelers.

Take a look at upcoming travel trends for the European summer.

Leverage Search Engine Marketing (SEM) for your hotel.

Rethink your success metrics and partnering for success in 2021.

The UAE and Saudi Arabia are among top origins for Qatar.

Lunar New Year leads to uptick in travel intent to Asia Pacific.

Travel is poised to bounce back rapidly around the second half of the year.

Travel intent and confidence in the UAE grows considerably.

Travel intent to Asia Pacific changes with new vaccine announcements.

Domestic travel across Italy has shown significant growth.

Learn how programmatic display works and what makes it so successful.

LATAM sees greater growth in flight bookings than other regions.

UAE hotel searches and bookings continue to increase.

One thing is for certain, the hunger for travel still remains.

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Now is the time to get creative with your Co-op digital marketing strategy.

Hotels, attractions, and tour operators collaborate to drive recovery.

72% of travelers frequently read reviews before deciding where to stay.

Travelers are constantly browsing online, finding the right place to book.

Learn how to improve your advertising creative throughout COVID-19.

We dive into multiple types of data to understand global trends

Las redes sociales son clave para el éxito durante la recuperación.

Travelers are looking for inspiration on Facebook and Instagram.

We analyze Central America restrictions and insights by country.

Attractions need to adapt by adjusting digital marketing strategies

Gli esperti condividono le loro opinioni sul digitale per il turismo.

COVID-19 has changed the way hotels do business, but what about pricing?

There are extreme restriction and policy variations across the globe.

Metasearch consolidate rates from booking channels

There is growth in our data for searches among our attractions partners.