One-third of American adults fly at least once a year. These travelers are far more likely than the average consumer to have high income and education levels, drive luxury cars, and attend premium music and professional sporting events. They enjoy designer clothes, fine dining and cutting-edge electronics. They shop more often online, and they spend more when they do shop.

Are these affluent travelers your prospects? Should they be?

Airline Traveler - Having traveled once in past 12 months