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FAQ

Company Overview

What does Sojern do?
We deliver customized information to airline passengers - weather, events and promotions - all tied to their destination. This is helpful and convenient for travelers. It also creates a unique one-to-one marketing opportunity for advertisers.

Can I book travel through Sojern?
No, we're not a booking site. Once you purchase travel through one of our airline partners, or one of our airline partner's distributors, Sojern's technology automatically adds customized content to your boarding pass or other travel communications.

Who are Sojern's partners?
We work with leading airlines and various technology providers.

Does Sojern do business outside the U.S.?
We sure do. We have relationships with airlines that fly passengers internationally. We can deliver our service anywhere in the world.

Who owns Sojern?
We are a privately held company. We're funded by Norwest Venture Partners and Trident Capital, two of the largest and most respected VC firms in the country.

How does Sojern make money?
We charge advertisers a fee for placing targeted ads on travel communications, for example, online boarding passes.

What is the cost to passengers for this enhanced travel experience?
Zip. Nada. All the content is free for travelers.

Does Sojern collect personally identifiable information from me?
We collect enough information to help us deliver customized content to travelers, but we don't do anything with the information beyond that. We don't sell it, rent it or otherwise pass it on. We operate with the highest degree of integrity to ensure information is securely managed.

Does Sojern have a privacy policy?
Absolutely. Here's a link to our policy. If you have any questions about it, don't hesitate to contact us.

What kind of company is Sojern to work for?
We're headquartered in Omaha, Nebraska so we like a Midwestern work ethic: work hard, play hard. We're focused on enhancing the traveler's experience. Our work is challenging but it's also great fun.

What is your company culture?
We hire professionals and expect them to show a professional attitude albeit in a relaxed environment. We're a small company so it's easy to stand out. There's no free lunch at Sojern, but there are lots of healthy snacks.

How do I find out about career opportunities at Sojern?
Check out our current openings.

How can I give feedback?
Fill out our feedback form. We'd love to hear from you.


Business

How can I advertise with Sojern?
Fill out our advertiser inquiry form or call us at 877-9-SOJERN.

Can I see a demo?
We thought you'd never ask. We have demos tailored for travelers and advertisers. Enjoy.

How can I partner with Sojern?
We're always looking for creative and innovative ways to partner. Contact our Business Development group through this form.


Advertising

Why should I advertise with Sojern?
Two reasons: First, we provide an opportunity to reach airline passengers, who have some of the most enviable demographics around with their higher-than-average income and spending habits. Second, we allow advertisers to connect with travelers based on their specific itineraries and demographics, so businesses can reach the right customer, with the right message, at the right time.

Who is Sojern's target audience?
Airline travelers. Nearly 40 percent of American adults fly at least once a year, and nearly 60 percent of all passengers are frequent flyers who average nine round trips a year. Fliers are far more likely than the average consumer to have a college degree, professional job and high income. They buy expensive clothes, jewelry and electronics. They shop more often online, and they spend more when they do shop.

What types of ads does Sojern sell?
We offer promotional space on the main page of a boarding pass in a variety of sizes and media types. However, airline boarding passes are just the beginning. We plan to customize more travel communications, to help more businesses reach travelers in new ways. Check out our media kit or contact our sales people for more information.

What targeting is available?
It's dynamic. We help advertisers connect with customers based on traveler itineraries and demographics.

How does Sojern select which ads to display?
We work with advertisers or their agencies to determine when and where they want their ads to appear.

How much does it cost?
See our media kit for details. For more info, contact us here or by calling 877-9-SOJERN.

Are there any content restrictions?
Yes. We don't accept any advertising for alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, airlines, politics, or religion. For a complete copy of Sojern's Acceptable Advertising Guidelines, please contact our sales people.

Does Sojern create the ads?
We sell ad space and we serve ads, but we don't typically create them. However, contact us if you'd like to discuss options.

Does Sojern use self-service advertising?
Not initially, but we're working to offer a self-serve option.

How quickly can Sojern set up my campaign?
Very quickly. We can usually launch a campaign within one business day once all materials have been received.

How do I get started?
Contact us here or call us at 877-9-SOJERN.

How do I talk to a salesperson?
Call 877-9-SOJERN to reach a sales person or to have someone call you back at a time that is convenient for you.