| Online Ad Sizes: | 300x250, 728x90 |
| Print Ad Sizes: | 300x100, 300x250, 26x172 |
| Acceptable Media Types: | gif, jpg, flash |
| Maximum File Size: | 35k |
- All ad units must launch a new browser window when clicked on
- Ads can continue to “loop” for a maximum of 15 seconds
- Ads are served via JavaScript Ad Calls and iframes
- Audio must be user initiated with a clearly present on/off button
- DFP is used to serve all Sojern Site Ad Units
- All flash ads must have an alternative GIF version of creative
- No PSA ads are allowed
- A portion of the properties where Sojern delivers ads are secure pages. Thus, all 3rd party tags are
required to serve from secure servers (https). Due to this restriction, there are two important items to note:
- No progressive streaming. However, we do allow progressive streaming on a case by case
basis where the company’s streaming server is secure
- No 4th party serving
- Due to the sensitive nature of the Airline Boarding Pass, if you use 3rd party tags, we require that you show
us all of the images that you plan to run through the tags before the campaign begins. If you make any creative
changes during the course of the campaign that involve different images from the original group, we also require
that you provide us a chance to review before they are made live.
- Ad tags are accepted from the following vendors:
- Atlas
- Bluestreak
- DoubleClick
- MediaPlex
- TruEffect
- For DoubleClick, please submit DFA Internal Redirect for all site placements
- For all other ad tag units, please supply Javascript tags for all site placements
We accept rich media ad units from the following vendors. However, none of the ad units from the below vendors can
expand or float outside of its original ad size:
- Atlas
- Interpolls
- Eyeblaster
- Eyewonder
- Motif (via DFA only)
- PointRoll
- United Virtualities
- Unicast/Viewpoint
- Three business days for standard creative
- Five business days for Rich Media
- Flash files served via DART must be coded properly for click and impression tracking
- All flash files must be submitted as a .SWF file with accompanying backup gif/jpg for display users
who do not accept Flash
- A click thru URL must also be supplied for each .SWF ad unit
Below are detailed instructions for .SWF file coding for DART Ad Serving:
- Create an invisible button over the area that you want to be “active/clickable” to users
- On that invisible button, put the following action:
On (release) {getURL(_level0.clickTag, _blank”);}
- Export the swf and test by opening the swf and clicking on the intended ‘active’ area. If a new
browser window opens upon click, the ad has been coded correctly for DART tracking. (Note: the ad
must spawn a new browser window)
The printed dimensions of the ads can vary depending on the resolution used to create them. We use online
dimensions for our ad sizes because we use an online ad server to serve the impressions to the boarding passes.
The dimensions of the ads are:
Example:
If Ad is created as 300dpi
300x250 pixels = 1"x.833"
300x100 pixels = 1"x.333"
If Ad is created as 72dpi
300x250 pixels = 4.167"x3.472"
300x100 pixels = 4.167"x1.389"
Either way, the outcome that we will need with the ad itself is the ad pixel size (depending on the ad unit it would be
300x250 pixels, 300x100 pixels, or 26x172 pixels) 72dpi, saved as a .jpg or .gif with the file size under 35k.
The file formats we accept for the printed pass are .gif and .jpg. You may submit a Flash file as well,
but it would need to be one frame static for the printed pass. We do accept 3rd party tags for the printed pass,
but we need Javascript tags serving a static image.
The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>,
<HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should
not be included. All white spaces must be eliminated. Please remember to use a CLOSED FORM tag when using
forms in .html (i.e., </form>)
Check out our
Best Practices
for further information on creating your ad.
Our great advertising policy governs issues such as acceptance of ads by Sojern,
the manner of display allowed on our Web site(s), and the removal of advertisements
from our site(s). For more information, please review our
Advertising Policy.
